Suppose you were given a dress...a little black dress, to be exact...and someone asked you to wear it for 365 days. What would you think? Blah? Let's sweeten the pot and say it's for a good cause... Could you do it?
Well, that's exactly what Sheena Matheiken did. She wore a little black dress for 365 days and dressed it up like you wouldn't believe as an exercise in sustainable fashion! Her innate creative style took over, and she came up with a different look for each of the 365 days.
Sheena created the Uniform Project to document her efforts and to raise funds for the Akanksha Foundation, a grassroots non-profit founded in 1990 to bring improved education to children living in the slums of India. As of June 14, the Uniform Project raised $95,298, sending 264 kids to school.
Join Sheena Matheiken, the founder, face and creative director of the Uniform Project and Tara St. James, who handles dress production and pattern development for the Uniform Project, for a live chat on Sunday, June 27 at 8 PM, Eastern Standard Time.
The chat is open to all FoPR members. Chat instructions will be posted on the PR home page on Sunday morning.
Here are some of Sheena's favorite looks from the Uniform Project
View the video of Sheena's 365-day odyssey into sustainable fashion here. The video has background music, so turn off our speakers if you don't want sound.
Went to PR Weekend! California USA Member since 7/25/06 Posts: 1010 Body Type:
Date: 6/17/10 11:07 AM
There was a similar project done in 2005 called the Little Brown Dress Project This girl didn't raise money, but the purpose was the same. She only had one dress as opposed to 7. Both projects are very interesting, although I think the Uniform project is more fashion forward.
------ blog: encue.blogspot.com
I can do all things through Him who strengthens me. (Phil 4:13)
I so admire Sheena and all those who originated The Uniform Project and worked to carry it out throughout an entire year. I recently read an article on the project and was so impressed. In addition to their obvious fundraising skills, Sheena's and Tara's designing skills are second to none. :o)
-- Edited on 6/21/10 6:53 PM -- -- Edited on 6/21/10 6:54 PM --
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