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Forum > Miscellaneous > 12-16 weeks???!!! ( Moderated by Deepika, EleanorSews, CynthiaSue)

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12-16 weeks???!!!
no wonder magazines are going out of business
Leu
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Leu  Friend of PR
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New York USA
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Posts: 335
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Date: 11/30/11 9:42 PM

I want to get my mom a subscription to a quilting magazine for Christmas. I've looked at a few titles. They all say, "allow 12 - 16 weeks for subscriptions to begin." That seems crazy to me!! I know we're living in an instant-satisfaction society (2 day shipping, download instantly, etc.) but 3 months--maybe 4--seems so unreasonable to me. So, if I wanted this to be a Christmas gift, I needed to order it in August?!
And, what exactly are they doing? I mean, run my credit card info, add her name to a spreadsheet for the labels. I am actually considering picking up a copy each edition and mailing it to her myself.
I expected to have to wait for January for things to start arriving for her, but March??!!
What the heck?
Leu

GlButterfly

GlButterfly
Intermediate
California USA
Member since 8/28/08
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Date: 11/30/11 10:22 PM

Before computers I might understand, but not these days. That's ridiculous.

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That's Gl = for Gloria, not G. I.

dove29

dove29  Friend of PR
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In reply to Leu


Date: 11/30/11 11:41 PM

It might vary by magazine. One of my relatives got me a gift sub to the New Yorker (a weekly) and I think it started in under a month.
Only thing was, it is an interesting magazine but I didn't have time to read it, and they billed ME.

gramma b
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gramma b
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In reply to Leu


Date: 12/1/11 7:54 AM

Consider sources like Half Price books, JA's (use their 50% off coupons), your library sales or antique stores.
You can pick up a variety of quilting mags and books, new and used, to
try out so you are not limited to one magazine's style or level of experience.

Mom to 5
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Mom to 5
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Maryland USA
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Date: 12/1/11 8:08 AM

Im surprised by the amount of magazines that are NOT offered in epub format... Most of my faves are NOT and yet they are crying about dropping subscriptions.

In this day & age, having an epub ( paying full subscription price, no less) should be a given....I am assuming that the costs associated have got to be less than publishing a full color print magazine.

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http://mamazsewingescapadez.blogspot.com/

poorpigling

poorpigling
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Texas USA
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In reply to Leu


Date: 12/1/11 8:16 AM


My guess is that that info is there to cover their butts.. giving them more than ample time to get an issue out to you so you won't cancel your subscription if you don't receive a copy right away.. And also a lot of magazines are no longer published monthly. but just three or four times a year. Which would mean a longer delay.

Here is one reason I know longer subscribe among others.. I noticed the issued for sale at the newstands are a bit different than those mailed to you on subscription.. More content. less ads and so forth. the same magazine.. no kidding..

Janie Viers
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Janie Viers  Friend of PR
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Date: 12/1/11 9:20 AM

It's usually faster if you buy from the magazine itself. The middle men (and by middle men I mean ALL the levels in sales) means that the order is given to one person/company who forwards it to another person/company etc. until it gets to the magazine publisher. I hate to admit it, but I would rather wait 3 months than pay top dollar!

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JanieV

goodworks1
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Date: 12/1/11 10:53 AM

Jane and poorpigling have explained much of the problem. Plus many of our best magazines have reduced the number of issues -- so if the magazine only is published every 2 months, then the publishing schedule doesn't always work in their/your favor.

For a magazine publisher to get the best shipping rates, the magazines have to be sorted by zip code before being sent to the post office. Otherwise, shipped individually, each monthly magazine issue could cost around $5. just for the postage.

The zip code sorting, etc is generally done before the magazine is printed and then as they come off the printing line, they are bundled into the various zip codes and sent to the bulk mailing center.

So if your new subscription is not on the list for the upcoming issue, it's generally too late to add it....

I don't remember exactly how far in advance of publication most magazines have to be prepared, but I think it's on the order of at least 2 months. (Obviously, some magazines like Time have figured out ways to keep at least certain sections with very timely news, but I'll bet that even they prepare special issues and many of the feature articles far in advance.) Most of our favorite magazines like Threads and Quilt magazines have skeletal staff and less flexibility in publishing schedules in comparison to Time magazine.

When I'm giving a gift of a magazine subscription for a specific occasion I like to buy an issue on the newsstand to wrap up and present to the person. And I'm always careful to be sure that the sub I've given them is NOT one of those that commits the person to ongoing billing for the future....that's tough to figure out sometimes....the print/details are printed so small.

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blog: goodworks1.wordpress.com

Sewliz
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Sewliz  Friend of PR
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In reply to poorpigling


Date: 12/1/11 12:11 PM

Quote: poorpigling
I noticed the issued for sale at the newstands are a bit different than those mailed to you on subscription.. More content. less ads and so forth. the same magazine.. no kidding..

Not to mention all the spamming with junky mail advertising that starts if you subscribe.

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Liz

thefittinglife.blogspot.com

Doris W. in TN
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Doris W. in TN  Friend of PR
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In reply to poorpigling


Date: 12/1/11 12:50 PM

Quote: poorpigling

Here is one reason I know longer subscribe among others.. I noticed the issued for sale at the newstands are a bit different than those mailed to you on subscription.. More content. less ads and so forth. the same magazine.. no kidding..

Really? Wow, I should check my subscription mags against a newsstand one, sometime. It would seem the faithful subscriber would get more content because we paid our money up front.

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iPad's auto-correct is my enema.

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