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New, big, beautiful JoAnn stores
Where is the fabric?
Sewliz
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Sewliz  Friend of PR
Colorado USA
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Date: 4/18/12 9:13 PM

I am in central Virginia visiting family for a few weeks and was delighted to see that Charlottesville was about to get a brand new bigger, new, improved JoAnn store. Bigger store = more fabric, right? I hurried over on opening day and saw a lovely, clean, and well lit store. I walked past the quilting fabric (I don't quilt), saw home dec in the distance and couldn't wait to see the apparel fabric. I got to the notions section and crafts and more crafts and more crafts and started feeling confused. Where was the fabric? Circling around again past the quilting fabric I looked hard and found a tiny section of regular apparel fabric practically hidden by a somewhat larger section of polyester special occasion type fabrics. What the heck?

Today I saw the same thing at the Richmond store which is also lovely and bright and large. Where is the fabric? One aisle? Really? I got some thread.

------
Liz

thefittinglife.blogspot.com

Amy-may
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Amy-may
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In reply to Sewliz <<


Date: 4/18/12 10:10 PM

Yep - that's the way it is. I had a horrible attitude about our new store for months. So, so disappointing to find 1/2 the store craft crap (when we have a Hobby Lobby and Micheal's nearby) and very little decent garment fabric.

heathergwo
heathergwo
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Date: 4/18/12 10:23 PM

Wow! I'm surprised! My new Joann's has LOTS of fabric... in fact, about 1/3 of the store is just fabric and more fabric. In fact, just as I was starting to get disappointed in their selection, they just recently added alot more! A ton more linens, some more knits, and more! I'm surprised that all the stores aren't the same!

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Brother Innovis 1250D
Babylock Enlighten
Singer Curvy 8763
Brother 1034D
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ShantiSeamstressing
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ShantiSeamstressing
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Date: 4/19/12 0:00 AM

Oh, that's disappointing. We don't have "lots" of apparel fabric, but it's, I'd say, a "fair" selection. It appears that they have different selections for different locations. Perhaps contacting the management would help...a bit, at least? It would let them know there is a desire out there (and thus, a customer base).



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Date: 4/19/12 5:43 AM

The local one here has about an aisle of fabric. Last time I went in for a sale, I was told I was illiterate, that the manager read the sales flyer and I was wrong. (I wasn't. The sale was indeed on, they misread their own paperwork.)

I think some depends on the location, what is around there for stuff and what they perceive sells. Fabric is the least of it. The local one has a lot of limited sewing stuff in general. Where I am, I am thoroughly convinced that everyone just crafts or no sew projects, since Wal-Mart has a much better selection of apparel fabrics then any of the stores that carries them.


stirwatersblue
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stirwatersblue
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Date: 4/19/12 7:53 AM

I'm with Heather. Our store isn't new anymore, but it replaced a branch that was ALL fleece & quilting. The whole front section of the store is all garment fabric, with sample garments on display the moment you walk in.

One of the things I love about shopping there (versus a fabric-only store) is that in addition to garment sewing, I also do a lot of crafts, and it's so much nicer to be able to buy everything in one trip and not have to drive all over town. Also, the costuming that I do often requires that I buy "notions" from different departments (like beading)--again, REALLY nice to be able to pick all of those supplies up at the same time. (And I've said this before, but our older Hancock's recently got a remodel, replacing a lot of non-useful junk--like flipflops--with a big, beautifully organized craft section. ENORMOUS IMPROVEMENT, even if you *aren't* also a crafter. Besides, as my DH said--it gives him something to look at while I'm buying fabric!)

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~Gem in the prairie

JTink
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JTink
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In reply to Sewliz <<


Date: 4/19/12 8:11 AM

Sewliz, did you get to the new Joann's, near Richmond, on Broad Street(Merchant's Walk)? That's were I'm teaching classes. Their garment section is not too bad. I do wish they had more material for summer slacks and capris. I like the Amaretto Linens, but the color choices are not many and polyester just doesn't cut it in warm/hot weather. I have noticed more T-knits.
My cousin just sent me an e-mail that a new sewing/ fabric store is opening in Tappahannock(near our summer cottage). I'm really excited about that. The town needs a fabric store...come to think of it, what town doesn't need a fabric store?

gramma b
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gramma b
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Date: 4/19/12 8:13 AM

Why do JA's vary so much state to state--any employees know?
Does the Mgr. get to order for her own store?
Sounds like they are putting money into building new locations, but not stocking what we want. Most cities have HL, Michael's, private quilt/scrapbook shops to serve the area. I know the HL mgr. here and told him more apparel fabric!, he just grins and says he sells a lot of fleece and Christmas trees.

I hardly ever find craved apparel fabric at JA, but wanted to use up a GS from Christmas, so got 2 cuts of nice jersey knits (very obscure) on their Redline sale this week. They were $9/yd. which makes no sense when their few name designer bolts can be less on sale--thought Redlines were closeouts or special buys. They do not rotate enough tho and get rid of the thin/sleazy fabrics. Our remnant bins are mainly full of fleece, so I guess that's what new sewists "SEW"!

Meanwhile, Hancock's seems to be upgrading, hopefully...and I'm waiting for Stephen to franchise.
-- Edited on 4/19/12 6:50 PM --

Sewliz
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Sewliz  Friend of PR
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In reply to JTink <<


Date: 4/19/12 9:48 AM

Quote: JTink
Sewliz, did you get to the new Joann's, near Richmond, on Broad Street(Merchant's Walk)? That's were I'm teaching classes.

Yes, that's the one. It is a good location and the store is looks so clean and organized. The aisles of thread and other notions are well stocked and easy to shop. The classroom is tiny but also very nice tucked away in the back. It looks like a good place to teach a class with a few students and I hope you will continue to have students coming in. I think it's great that JoAnn has a classroom and wants to offer sewing classes at all. My imagination was telling me a fresh JoAnn store would have more and better apparel fabric than an old one. It was all in my head, lol. The old JoAnn across from Hancocks seemed to have a better selection. Where do the fashion design students at VCU shop?

The Charlottesville store seems to have even less apparel fabric than Richmond and it has a big table with all the pattern books and some comfy chairs. I looked at that and wondered where one would buy fabric to sew up all those patterns! (We here at PR know the answer to that question )

JoAnn stores really are dramatically different. In Colorado the closest one for me is in Pueblo and it is a small and old looking store inside a mall and yet they seem to have a much larger variety of apparel fabrics than these two new JoAnn stores. It doesn't make any sense but I suppose there is some corporate reason for the decisions.

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Liz

thefittinglife.blogspot.com

Nancy K
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Nancy K
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In reply to Sewliz <<


Date: 4/19/12 12:08 PM

Doesn't Charlottesville have a real fabric store with apparel fabrics?
My JoAnn's is a place to avoid. It's cluttered and fully half the store is crafts plus the quilting section the apparel fabrics take up maybe an 1/8 of the store and it's a sad collection. I can buy better fabrics online that are actually worth the price and worth sewing.

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www.nancyksews.blogspot.com

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