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Bernina Pricing YouTube Seems pretty similar across most brands...
RipStitcher Intermediate Member since 5/28/12 Posts: 1404	Login to reply to this post 4 members like this. Date: 8/17/12 3:28 PM Nice Hubby just wants to buy his wife a machine... Dang. I wish I had a hubby that would tear into an issue like this! lol Pay attention when he gets to how one guy at Bernina tells him how the pricing is not MSRP and continues on to share the real sales prices... but consumers can't do this... lol ------ nightowlsally.com On my radar someday: Babylock Serger, and some machine for travel. My dearest wish is to have Bernina come out with a machine that doesn't give me a reason to *not* buy it. 2012: New Elna Lotus (mostly for granddaughter), Red Elna Press, Horizon 7700, Gidget 2 Table, Babylock Ellisimo Gold 1970's: Elna SU62 & ElnaPress
bluefly   Advanced Beginner GA USA Member since 8/19/06 Posts: 491	Login to reply to this post Like this post Date: 8/18/12 7:46 AM Why I have never bought an overpriced machine. ------ "Let's make the most of this day" bluefly
Sharon1952   Advanced MA USA Member since 7/1/08 Posts: 2670 Board Moderator	Login to reply to this post In reply to RipStitcher << Like this post Date: 8/18/12 9:38 AM That is why I buy used also. Thanks for this link. ------ Sewing: A creative mess is better than tidy idleness. ~Author Unknown
Baja Susana   Advanced MEXICO Member since 7/13/08 Posts: 300	Login to reply to this post Like this post Date: 8/18/12 10:35 AM I watched this on another site, and was infuriated. As we all know, shopping for a sewing machine can be as frustrating and as tough a test of wills as car shopping. I was particularly amiused when one fo the Bernina people said the diference between UK pricing and US ricing was a difference in the UK machine, intimating lower quality perhaps? Which is B.S. It also reminded me of the stupid remark a Brother rep made to me last week when I called to complain about my out of the box serger not working. She said "That machine was made for US use." like the air in Mexico would change it's operation. We have huge buying power, and as a bloc could be very powerful. Bernina, Brother and anyone else that presumes to charge us more, offer inferior products or just annoys us, will feel our wrath, we will tell everyone on PR and the other forum and blogs. Susan in La Paz ------ Baja Susana www.susansewsdaily.blogspot.com Sewing on the beach, what could be better?
tourist   Intermediate BC CANADA Member since 7/23/07 Posts: 5477	Login to reply to this post In reply to RipStitcher << Like this post Date: 8/18/12 10:52 AM And yet he did buy her a Bernina anyway.. That's interesting. We keep saying it, but sewing machine sales has to move itself into the real world. This system just doesn't work. ------ http://bgballroom.wordpress.com to follow the progress on my next ballgown.
karen149   Intermediate CA USA Member since 3/4/05 Posts: 2543	Login to reply to this post 1 member likes this. Date: 8/18/12 12:26 PM I used that video as a negotiating tool when buying my Bernina earlier this year. I am happy to say I got the price I wanted, in fact, several dealers were willing to sell it for the same price it would sell for in Europe.
RipStitcher Intermediate Member since 5/28/12 Posts: 1404	Login to reply to this post In reply to tourist << Like this post Date: 8/18/12 1:52 PM Quote: tourist And yet he did buy her a Bernina anyway.. That's interesting. It's probably what the wife wanted... And you know how it goes... if mama ain't happy... Look at it this way... the dude was so entrenched into this aspect of buying (and boy, I can relate!) ... That he probably didn't have as much time to be shopping different brands based on their features, performance and price as he could have. I ******HATED******* the process I just went through to buy a machine this month. And so much of what I dealt with in trying to get info on an Elna was parallel to what this guy dealt with on the Bernina front. Just think of how many buyers these places lose because of these arrogant top secret pricing policies the companies have in place! But then again.... Why sell 10 machines to make $2,000 when all you have to do is sit on your can and wait for the buyer with an unlimited budget who can plop down $4,000 on a machine that probably should be selling for $2,500. One sale instead of 10 for the same profit. ------ nightowlsally.com On my radar someday: Babylock Serger, and some machine for travel. My dearest wish is to have Bernina come out with a machine that doesn't give me a reason to *not* buy it. 2012: New Elna Lotus (mostly for granddaughter), Red Elna Press, Horizon 7700, Gidget 2 Table, Babylock Ellisimo Gold 1970's: Elna SU62 & ElnaPress
LynnRowe   Advanced BC CANADA Member since 3/9/09 Posts: 7008	Login to reply to this post In reply to RipStitcher << Like this post Date: 8/18/12 4:35 PM Bernina new 7 series available in the UK; 710 is $3000 Cdn. The 780E is $6200. Beats the MSRP of $4599 and $10,999. By a lot. Bernina Sewing Shop If they do free shipping... Ok not free...but they do ship internationally. Interesting to know. Just in case. -- Edited on 8/18/12 4:39 PM -- ------ I heart Panzy, Pfaff Creative Performance, the sewing machine love of my life! And Rupert (Pfaff 2023), Baby (BL Enlighten), Victor (BLCS), Ash (Bernina 350SE), Pal (Bernina 530), Kee (Bernina 750) and the Featherteen Flock! Most of all, I heart Woo (HimmyCat). Until we meet again, my beautiful little boy. I love you.
RipStitcher Intermediate Member since 5/28/12 Posts: 1404	Login to reply to this post In reply to LynnRowe << Like this post Date: 8/18/12 4:37 PM Quote: LynnRowe Bernina new 7 series available in the UK; 710 is $3000 Cdn. The 780E is $6200. Beats the MSRP of $4599 and $10,999. By a lot. Bernina Sewing Shop If they do free shipping... No kidding, right? One of the shiny objects on my list is a machine with the BSR function..... But the thought of a $5,000 machine just to do pretty FMQ pretty much blows my mind. But I'll get over that little problem. ------ nightowlsally.com On my radar someday: Babylock Serger, and some machine for travel. My dearest wish is to have Bernina come out with a machine that doesn't give me a reason to *not* buy it. 2012: New Elna Lotus (mostly for granddaughter), Red Elna Press, Horizon 7700, Gidget 2 Table, Babylock Ellisimo Gold 1970's: Elna SU62 & ElnaPress
LynnRowe   Advanced BC CANADA Member since 3/9/09 Posts: 7008	Login to reply to this post Like this post Date: 8/18/12 4:51 PM never mind, musta been a glitch on their website, price has been changed. Damn, I should have submitted my order for the $4,006 USD price it first gave me for the Bernina 780E. -- Edited on 8/18/12 5:03 PM -- ------ I heart Panzy, Pfaff Creative Performance, the sewing machine love of my life! And Rupert (Pfaff 2023), Baby (BL Enlighten), Victor (BLCS), Ash (Bernina 350SE), Pal (Bernina 530), Kee (Bernina 750) and the Featherteen Flock! Most of all, I heart Woo (HimmyCat). Until we meet again, my beautiful little boy. I love you.

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