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Forum > Sewing Machines > Bernina and MSRP ( Moderated by Sharon1952, EleanorSews)

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Bernina and MSRP
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Marie367
Marie367  Friend of PR
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Date: 12/22/12 8:58 PM

I went looking at the 710 since LynnRowe started a thread about bringing one home. To my amazement, Bernina has posted the MSRP of the 710 as $4599. All their machines are listed with their MSRPs. Finally, a sewing manufacturer with some sense! It is no longer a mystery. Hopefully, the other manufacturers will follow suit. I was surprised!
SewBusy63
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In reply to Marie367
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Date: 12/22/12 11:21 PM

This is something they added with the new website. More manufacturers need to do this. :)

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💐Diana💐

The Amazing Bernina 720E 💝 1150MDA

✝The Lord is my Light and my Salvation: whom shall I fear? The Lord is the strength of my life; of whom shall I be afraid? Psalm 27:1✝

annenet
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Date: 12/22/12 11:40 PM

I agree! I got 30% off price for my 580 and free financing. Love my dealer!

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So many projects, not enough time
At my house in VA:
Bernina Activa 220, B570QE, B790
Singer 201-2, 221, BL Enlighten, BL Sashiko, BL Cover Stitch, Consew 75T

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SandiMacD
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Date: 12/23/12 5:43 AM

What a sensible piece of information for consumers. I am feeling less distrustful and more warm and fuzzy already.

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sewing brings joy and meaning to my life...

ShantiSeamstressing
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Date: 12/23/12 5:41 PM

I noticed this at their site, too, when I was there looking at their Bernette lower line. I thought it was sensible and fair and helpful, too.
Dustspaniel
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Date: 12/23/12 6:03 PM

I agree. Welcome change on Bernina's part. Most dealers I have spoken to say their prices are pretty much dictated by the manufacturer, so why not post prices on their websites. I do hope others will follow Bernina's lead. It would make shopping at home, before you see your dealer, a lot less frustrating.
sfurst
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In reply to annenet

Date: 12/26/12 6:44 PM

Did you get 30% off list from your dealer? I was offered 6700.00 selling price for the new 750qe machine including the embroidery unit. She gave me a Bernina coupon book with a 500 off card to use but when i got home to discuss it with spouse he noticed it stated in small type that it wasnt valid for any 7 series machines. Ouch! The only one she has is her floor model which i used to try out. She did say all newer ones are being held by Bernina as they replace the 'problems' they found in production so if i order one it wont be available till late March 'maybe'. This price is not including tax... of course. Would this be an acceptable price? Ehat do you all think?
craftysandy
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In reply to Marie367

Date: 12/26/12 7:40 PM

Where on the Bernina USA site are the MSRP posted?
I went there and didn't find any prices, but maybe I didn't search hard enough. Sandy
SouthernStitch
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In reply to sfurst

Date: 12/26/12 8:19 PM

$6399 is what my dealer was selling the 750 for with embroidery, $4399 without, when I visited back in November. If I go back and find she's gone up, in light of the problems, I'd walk out!
I really wanted to be able to add designs, and add sewing stitches to embroidery. The 780 is so high, but part of me says I should get what I want. My pocketbook, OTOH, says Oh no you don't!
-- Edited on 12/26/12 8:20 PM --

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Babylock Evolution
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Maia B
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Maia B
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Date: 12/26/12 8:20 PM

My fave Benina dealer has MSRP and their sale price posted right near the machines. Yay!

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🌸 Plenty of machines, mostly Berninas 🌸

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