Sewing Patterns, Pattern Review, Sewing Classes, Sewing Machines and Sewing Machine Reviews!
Platinum Sponsor: Stylish Fabric
Over 20,000 of high quality reorderable fabric

[SIGNUP - FREE Membership & 1 FREE Sewing Lesson ]
[Sewing Classes|Shopping Bag Your Shopping Bag|Login|Help]
Sewing Review and Pattern Reviews Sewing Knowledge Base Sewing Patterns Sewing Classes & Sewing Lessons Sewing Machine & Embroidery Machinery Sewing Message Boards Sewing merchants Blog Help/FAQ About Pattern Review
Enter your e-mail address:




Advanced Search
Tags
New to PR?
Sewing Machines
Compare Sewing Machines
Sewing Machine & Serger Reviews
Embroidery Machines
Sewing Reviews
Sewing Patterns
Review Gallery
Sewing Books
Sewing Supplies
Sewing Websites
Sewing Stores
Sewing Class Reviews
Sewing Expo Reviews
Sewing Tips & Techniques
Sewing Podcasts
NEW!Fabric Glossary
Sewing Review Requests Add a Review Request
Your Account
Edit Profile
My Page
Favorites
Wish List
Pattern Catalog
Notifications
Friends of PR
Join Friends of PR
Find a member
Deal Corner
Photo Album
Calendar
Chat Room
Chat Schedule
Chat Transcripts
Sewing Classifieds
Add a Classified
Sewing Contests
enter contest
contest report
contest gallery
Favorite Links
reviews with comments
merchant gallery
article archive
newsletter archive
Craft Resources
contact info
shipping rates
returns & refunds
testimonials

Platinum Sponsor - Stylish Fabric
Stylish Fabric
You are not logged in. Login here.



Message Board > Patterns and Notions > Burda relaunch? ( Moderated by Sharon1952)

Please LOGIN or Join PatternReview
Go to Page:
Burda relaunch?
Just saw this on the American Burda site
ChristineX
star
ChristineX
Advanced Beginner
CA USA
Member since 11/28/05
Posts: 255
Login to reply to this post

thumbsup 1 member likes this.
Subject: Burda relaunch? And get a job there Date: 7/6/13 1:06 PM

"Weíre looking for a Project Editor for BurdaStyle magazine. Interested?

One of the new things thatís around the corner for us here at Burda is a relaunch of our spectacular BurdaStyle magazine! If you havenít yet picked up a copy, youíll surely be blown away. BurdaStyle magazine has been around since 1949 and is prevalent in almost 100 countries. And weíre about to unveil a redesign of the magazine in the US and Canada this fall.

BurdaStyle magazine is jam-packed with great style. Itís filled with gorgeous Burda designs, free patterns, and sewing tips galore. And with this exciting release, of course, comes a lot of work behind-the-scenes. Weíve been busy bees choosing patterns, designing pages, and pulling together new product that I just know youíll love! And weíre now looking to bring on board a talented Project Editor.

The BurdaStyle Project Editor will work with me and will be heavily involved in the magazine. Youíll rewrite existing sewing instructions in a way thatís clear and easy-to-understand for the North American audience, and youíll eventually help to produce pages and create new content. Itís a very detailed role, and the perfect person has an incredible technical background in sewing and garment construction (a fashion design degree is preferred but not mandatory). The perfect candidate also has fantastic writing and copy editing skills, and is extremely meticulous and punctual.

This is a full-time job and weíre looking for someone who can start immediately. An ideal candidate will be based in Loveland (Colorado), New York, Cincinnati, Sudbury (Massachusetts), or Toronto. However, if youíre the absolute perfect person for this role, there is a possibility you can work from home.

Does this sound like a fit? Hereís the job application for the BurdaStyle Project Editor position. And if you feel like sending over your resume by email, send it to careers@fwmedia.com (if you cc jobs@lovesewing.com, Iíll see your resume come in as well)."

linky


I wonder what they mean by 'relaunch'??
-- Edited on 7/6/13 1:08 PM --

Terri A
starstarstar
Terri A  Friend of PR
Intermediate
USA
Member since 1/16/08
Posts: 1520
Login to reply to this post

Date: 7/6/13 1:46 PM

Verrrrry interesting.... I wonder how pricing will be affected...

squirrellypoo
starstarstarstar
squirrellypoo
Advanced
UNITED KINGDOM
Member since 3/27/05
Posts: 1600
Login to reply to this post

thumbsup 2 members like this.
Date: 7/6/13 3:47 PM

So they're only re-launching it for the US & Canada? That's really weird (if true), as the existing version is the same for all English speaking countries, just with a different cover to reflect local currencies.

God knows the instructions need improving, though, so this surely is a good thing! I just hope we get the benefits here in the UK (and Australia, New Zealand....)

------
www.fehrtrade.com

Sew Confused
star
Sew Confused  Friend of PR
Intermediate
Member since 7/13/07
Posts: 2542
Login to reply to this post

Date: 7/6/13 4:39 PM

Fantastic opportunity for the right person.

------
Paula

"In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running."
- Jeff Bezos, Amazon.com founder

Visit my blog at www.sewconfused.blogspot.com

Vintage Joan
star
Vintage Joan
ON CANADA
Member since 7/16/07
Posts: 10246
Login to reply to this post

In reply to ChristineX <<


Date: 7/6/13 7:27 PM

Quote:
Youíll rewrite existing sewing instructions in a way thatís clear and easy-to-understand for the North American audience

I don't know exactly what they have in mind, but I sure like this part.

Could this mean they actually started listening a few years ago when some of us complained about their translations (see this thread)? They inappropriately used a slang term they didn't understand, and someone from PR called them on it. They replied snarkily that the translators were native English speakers. I got annoyed at the reply, and wrote to them too. They never answered me, but perhaps all this got them thinking.

Anyway, this does sound promising. Perhaps the segue into U.S. sales (of Burda envelope patterns) via Simplicity was part of a larger strategy.


-- Edited on 7/6/13 7:30 PM --

------
my shield and my very great reward ~ Gen. 15:1

Photo: A long time ago

justgail

justgail
Intermediate
IA USA
Member since 1/19/06
Posts: 693
Login to reply to this post

In reply to Vintage Joan <<


Date: 7/6/13 8:08 PM

I'd be more inclined to think that they've realized they need to step up their US/Canada game before they lose much more business to other pattern magazines like Ottobre, etc. I wonder how many dropped them after the last round of price increases, and the cutback of the Burda Plus to 2 times a year, and almost all repeats of previous patterns in the regular Burda (?...it's been a while since that happened so I may not be remembering the details quite right on that). I renewed it one time after that, then dropped my subscription. If there's a must-have pattern, I'll buy it on-line. It also appears that the Barnes & Noble near me no longer carries it.

arianamaniacs
starstarstarstar
arianamaniacs  Friend of PR
Advanced
AUSTRIA
Member since 6/11/04
Posts: 1108
Login to reply to this post

thumbsup 3 members like this.
Date: 7/7/13 4:38 AM

I just went through the other thread about the translations. I kind of understand their being pissed off, there have been a few altercations in my company when people have called the translators ability into question. Especially since many translations are directly related to the quality of the original text, and some mistakes are bound to happen. Its like catching a sewing mistake from a designer dress and then writing the company and asking why they dont use trained seamstresses.

However, as a company, I would NEVER have allowed a letter like that out of my PR department. You would have gotten, Thank you for your attenton to detail, that paticular meaning of the slang use slipped through our editing process. Thank you for letting us know!

Kwaaked
Kwaaked
Member since 9/25/12
Posts: 768
Login to reply to this post

Date: 7/7/13 5:25 AM

I read it too, and Burda always has read as ESL German native, since they sound just like a friend I have had for decades when we talk (now all in English, my German sucks).

I have more trouble from Russia, Spanish/Italian/Portuguese and Dutch speaking countries because of my name. Apparently my name says "I speak your language fluently even though I send emails in English." And I am sure my google translate sends them as wonky messages as I translate.

Relaunch or not, the language in it doesn't actually matter to me, or if they update or not. I know it's a German mag, and like every foreign magazine I don't expect them to be perfect. Most of the time, it's the only one I get that is in English where I can read it effortlessly, albeit sometimes screwy.

blue mooney
starstarstar
blue mooney
Intermediate
TX USA
Member since 12/21/02
Posts: 1848
Login to reply to this post

Date: 7/7/13 8:28 AM

I hope that they don't revise themselves too much for the American/Canadian market. Think of how many British TV shows have been revised for Americans - and lost a lot in the process.

However, better written instructions would be a help.

------
--Robyn
sewing blog: http://bluemooney.wordpress.com/
illustration blog: http://storybooky.wordpress.com/

westmoon
star
westmoon  Friend of PR
Advanced Beginner
IRELAND
Member since 9/7/11
Posts: 558
Login to reply to this post

Date: 7/7/13 10:02 AM

The other question is how much longer is the US/Canada version going to take vs. the European version if they're re-writing all the instructions?

------
http://sewingnovice.blogspot.co.uk/
One woman. One sewing machine. One giant stack of fabric. What could possibly go wrong?

Go to Page:
Please LOGIN or Join PatternReview
printable version Printable Version

* Advertising and soliciting is strictly prohibited on PatternReview.com. If you find a post which is not in agreement with our Terms and Conditions, please click on the Report Post button to report it. Patterns and Notions >> Burda relaunch?

Merchants on PR
Lanetzliving Vintage Sewing Patterns
Vintage Sewing Patterns
Deals!
Style Arc sewing dress patterns
Patterns That Fit
Web site
Victoria Jones Collection
Timeless Hawaiian styles
Web site
So Vintage Patterns
Thank You for Joining!
Deals!
Fitz Like a Glove Ironing Board Cover
Made In Australia
Deals!

Copyright © 2014 PatternReview.com® , OSATech, Inc. All rights reserved.
Conditions of Use | Posting Guidelines | Privacy Policy | Contact Us
Online Sewing Classes
Altering Pants
Fee: $19.99
(Regular $59.00)
Altering Pants

Online Sewing Classes
The Contemporary Couture Jacket
Fee: $49.00
(Regular $49.00)
The Contemporary Couture Jacket

Burda 8394 Ensemble
photo
Review by Margaret on 3/19/10
Read Review

Islander Sewing Systems Waterfall Pattern Pattern
Islander Sewing Systems Waterfall Pattern Pattern

Details
Price: $19.95
Add to Bag Add to Bag

You Sew Girl Beach Bag Pattern
You Sew Girl Beach Bag Pattern

Details
Price: $22.00
Add to Bag Add to Bag

Bluegingerdoll Mae Digital Pattern
Bluegingerdoll Mae Digital Pattern

Details
Price: $12.50
Add to Bag Add to Bag

Oliver + S Nature Walk Pullover & Knit Pants Pattern ( Size 6m-4 )
Oliver + S Nature Walk Pullover & Knit Pants Pattern ( Size 6m-4 )

Details
Price: $15.95
Add to Bag Add to Bag

McCall's 3740
photo
Review by ShereeSews on 3/30/04
Read Review

Simplicity 2197 Pattern( Size ONE )
Simplicity 2197 Pattern( Size ONE )

Details
Price: $16.95
Add to Bag Add to Bag

Butterick 5683 Pattern ( Size XSM-SML-MED )
Butterick 5683 Pattern ( Size XSM-SML-MED )

Details
Price: $18.95
Add to Bag Add to Bag

Subscribe to PR Message Board Feed Subscribe to the PR Message Board Feed Add to My Yahoo! Subscribe at NewsGator Online Subscribe at Bloglines Add to MyMSN