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Message Board > Patterns and Notions > If you were in charge..... ( Moderated by Sharon1952)

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If you were in charge.....
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Member since 6/25/10
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Date: 10/30/13 10:45 PM

With the new Vogue release looking shockingly like a pattern release from the 80s, I thought it would be fun to see how other sewists would run the big 4 if they were in charge.

(For the point of the post, just assume you get to be in charge of McVoguerick as well as Simplicity.)

What would you change? Keep the same? Which designers would you recruit to design for Vogue? What types of patterns would you have published?

I'll go first.

First, I would bring an actual vintage reprint line to McCall's. They had such wonderful designs, particularly in the 40s and 50s, and the designs need to shine again.

Secondly, useful finished garment measurements would be printed on the outside, I repeat outside, of the pattern envelope.

Next, I would put a memo on the pattern website when a pattern is going to be discontinued. Give sewists an opportunity to pick up a pattern before it ceases production.

I'd also love to see a Kate Spade for Vogue line.

I'd love to see a line called "The Classics" for one company that would feature one garment in the pattern envelope with excellent fitting instructions, customizable details, cup sizing, couture techniques, etc. Pieces that will never go out of style and transcend many age groups. Think classic jackets, perfect dress pants, perfectly tailored coats, or a perfect sheath dress. The key to these would be extensive directions and fitting techniques for pieces that are true wardrobe builders.

What would you do if you were the lady, or man, in charge?

*Moderators, I wasn't sure whether to put this in patterns and notions or misc. If it is in the wrong place, can it be moved for me? Thanks!

-- Edited on 10/30/13 10:46 PM --


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Date: 10/31/13 0:13 AM

More knitwear! And appropriate knitwear sizing. The Big 4 always seem to size their knitwear the same as their wovens and consequently the amount of ease is (even more) ridiculous.

marec  Friend of PR
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Date: 10/31/13 0:40 AM

I'd love to see more activewear, as Green Pepper does.

Vogue needs to add lingerie and sleepwear...I think they only have 2 right now.

models--->more diversity in size, age, race

styling--->a more realistic scene would be fun. For example, shoot in a classroom, or on a hike. I get so tired of seeing models draped against a fake background.

my blog:
Sewing through my pattern stash-145

michellep74  Friend of PR
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Date: 10/31/13 1:34 AM

Your mention of Kate Spade got me thinking...I'd love to see Vogue do a designer accessories (read: handbag) line.



2014 Fabric IN: 47.63 yards
2014 Fabric OUT: 70.5 yards
2014 Fabric Sewn: 20.5 yards
2014 Fabric Donated: 50 yards
2014 Stash patterns used: 5

BrendaR  Friend of PR
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Date: 10/31/13 1:42 AM

I'd try to recruit more of the big-name designers again. I really miss seeing those awe-inspiring Lagerfelds, Nina Riccis, Ungaros, Montanas (used to be a Vogue Paris Designer section, but no, I don't like the Guy Laroche 1980's chemise thing that looks like an old Perry Ellis design, but maybe it has some delightful detail I missed) and would want to include some Italian big names as well as some New York and California names. Project Runway just doesn't do it for me, but it's good to have something recognizable for the young ones. I get excited by inspirational/aspirational designs that are beyond my talent.

Adaire  Friend of PR
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Date: 10/31/13 8:46 AM

I would like for Vogue to have a full line of childrens' clothes. They only have a couple of flower girl type outfits.
Also, more options for the older woman who needs sleeves in all her garments. As the population ages, there will be more and more of us and I assure you that no amount of gym work will forever stall the aging upper arm problem.
A line of children's patterns for the "slim" child would be nice too. Simplicity's amount of ease for kids is ridiculous.

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Date: 10/31/13 2:19 PM

First I'd like them to look again at the measurements on which they base their standard sizing. In particular, it's the waist measurements that seem to be most out of line with the modern figure. I make a lot of costumes for my drama group so I'm having to fit people of all age groups and sizes. Even where I'm making things for people who can in no way be described as overweight or even just out of proportion, and who have no problem buying RTW, the waist measurement is invariably too small. Not to mention that the only person I can find to fit a size 12 was a 12 year old girl! Pattern sizing no longer seems relevant to the obviously more well-nourished woman :-)

Second I would like to see a basic - or classic - range that gave guidance on making FBAs above a D cup for those of us challenged in that way - and of course SBA for those with the opposite problem.

Third I would welcome even more reworkings of vintage patterns, and not just for my costume making.

Finally I would instantly fire anyone who thought it a good idea to put a massive great bow on the bustline of a dress (you know which company I'm talking about!))

jander  Friend of PR
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Date: 10/31/13 3:39 PM

Great topic! First, I would like to say how much I like the patterns with differing cup sizes. So helpful.
Now for what I would do: Patterns for knits would include instructions for using sergers. Can't believe that still doesn't happen. All patterns would have the bust, waist and hip points marked plainly. Finished garment sizes would be printed on the outside of the pattern envelope as well as the inside. I have noticed on a few patterns lately the bust waist and hip points are not marked and there are no finished garment measurements.

PattyE  Friend of PR
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In reply to talesofawannabe <<
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Date: 10/31/13 4:58 PM

I don't think I would want all the pattern lines to carry all the same types of things. Where's the fun in that? I've always made/had more Vogue patterns than anything else but I tend to like things no one else seems to this. I do wish they would have more designer patterns like they used to. Now I have to troll ebay looking for those old ODL patterns.
I'm surprised Vogue has never done a children's line. They could have some great fashion forward styles for kids.

OceanSew  Friend of PR
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Date: 10/31/13 5:32 PM

These are such wonderful sensible suggestions....all sewing people would benefit, fewer beginners would give up in frustration, and the sewing industry could grow!

Perhaps we should stage a Boardroom Coup


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