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|Named is an independent clothing pattern label founded by Finnish sisters Saara and Laura Huhta. The story of Named started from the dream of turning a passion into a career, designing an own collection of clothing patterns felt like a natural way to implement both sisters' love for fashion and DIY. The duo wants to encourage fellow fashion lovers to give sewing their own garments a try.
Named garments are a combination of Scandinavian clean-lined simplicity and interesting details. The aim of the collections is to bring a new perspective to making one's own clothes and to support ethical and ecological consuming in contrast to a clothing industry focused on fast fashion. Self-made clothing also allows for freedom of choice; by choosing one's colors and materials and by changing garment details, the customer can be part of the design process. If dressing is a way to express oneself then self-made clothes are self-expression at its best.
Named launches two main collections a year, and the patterns have five levels of difficulty, which means that anyone from a beginner to a more experienced sewer can find patterns suited to their skill level.