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|By Hand London is an independent sewing pattern label for women who love to dress up, stand out and customize their own wardrobe. The designs themselves are an up-to-date take on classic silhouettes and so act as a canvas for your unique look. Creating patterns inspired by and named after the stylish ladies we know and admire, By Hand London is all about championing individual style and celebrating strong femininity.
Company founders are 20-something London girls and pals, Charlotte Hintzen and Elisalex De Castro Peake. Dreaming up the ideas behind By Hand London during evenings and weekends over the last year, they finally secured funding and launched in October 2012. They come to this from very different past lives; Elisalex is a dressmaker and previously ran her own shoe label for eco conscious women. Charlotte, on the other hand, worked in marketing roles in London startups and, since her teens, has carefully cultivated a talent for finding gems in charity shops, markets and car boot sales.
Read our exclusive interview with By Hand London