SIGNUP - FREE Membership and 1 FREE Sewing Lesson
| FAQ | Login
 

Forum > Patterns and Notions > What's Up with Vogue and Butterick? ( Moderated by Sharon1952)

Please LOGIN or Join PatternReview
Go to Page:
What's Up with Vogue and Butterick?
New Patterns Being Discontinued
Wino
star
Wino
Intermediate
Pennsylvania USA
Member since 9/24/06
Posts: 441
Send Message

      



Date: 4/30/11 11:01 PM

I visited a local JoAnn's to pick up a couple of sale patterns. A significant number (maybe 25% of the total) of Vogue had their cards turned up displaying the pink end, indicating they are being discontinued and will not be re-ordered. There were some old ones but also most of the new spring and summer selections. In addition, most patterns had only one of each size envelope. Same for Butterick. The Vogue files are down to two lateral cabinets; the Butterick one, while Simplicity and McCall occupy a huge amount of real estate. I asked, but the sales clerk had no idea what was up. Any idea? Are Vogue and Butterick being de-emphasized? Are they getting rid of designer selections to cut costs? Very curious about this.

------
wino

Elona
star
Elona  Friend of PR
Advanced
Member since 8/24/02
Posts: 8566
Send Message

      



In reply to Wino


Date: 5/1/11 1:10 AM

I was at my nearest Joann's today, and was surprised to see the same thing in the Vogue cabinet (didn't look in Butterick). No idea what it means.

jannw
starstarstarstar
jannw  Friend of PR
Intermediate
Washington USA
Member since 9/3/06
Posts: 8552
Send Message

      



Date: 5/1/11 1:54 AM

My local JoAnn's has always had about one copy of the Vogue's in each size. I think the reason for the Simplicity increase is that J's features the Simplicity patterns in their magazine..some sort of partnership...I don't know about the early dropping of the patterns just released..that is upsetting..it takes me a while sometimes, to decide if I want a pattern...

------
2009-113.25 yds
2010-115.5
2011-80.25+30+donated
2012 86.3 yds..
2013 21.0
Everyone who sews seriously has a stockpile of fabrics, because it is natural to purchase more than can be sewn in any one season" Singer, Timesaving Sewing, 1987

Padmé

Padmé
Member since 7/12/06
Posts: 1874
Send Message

      



In reply to Wino


Date: 5/1/11 9:07 AM

Same thing at our JoAnns. They had a small Vogue catalog featuring some of the patterns with JoAnns fabrics besides the regular Vogue catalog.

I'm not buying patterns this year unless they are really unique and after the wedding I thought I might try some of those dress hat patterns.

Wino
star
Wino
Intermediate
Pennsylvania USA
Member since 9/24/06
Posts: 441
Send Message

      



In reply to Padmé
thumbsup 1 member likes this.


Date: 5/1/11 9:31 AM

Me too ! I picked up the one with the 30-40's hats. The royal wedding was inspirational...not that I have anywhere to wear such things.

------
wino

mastdenman
star
mastdenman  Friend of PR
Intermediate
California USA
Member since 1/12/04
Posts: 6167
Send Message

      



Date: 5/1/11 10:58 AM

McCall Patterns has just been purchased by Conso . I'm not sure what this means because there's nothing out there about it, but it seems to have been in the works for a few years. On the other hand, they are advertising for pattern drafters on their website.

Edited to add: This is the company that already owns Simplicity. So the big 4 is now the big 1.
-- Edited on 5/1/11 11:00 AM --

------
Marilyn

January 2009 to January 2010 81 yards out and 71yards in January 2010 to the present 106.7 yards out and 146.5 yards in. January 2011 to the present: 47 yards out and 69 yards in.

FirecrackerKTM
star
FirecrackerKTM
Intermediate
Colorado USA
Member since 3/28/08
Posts: 2333
Send Message

      



Subject: Whats Up with Vogue and Butterick? Date: 5/1/11 11:19 AM

Interesting. I saw the cards at Joann's yesterday but there were a few of each, probably 2 of each size.

ekFitz
star
ekFitz
Advanced
Oregon USA
Member since 8/22/09
Posts: 110
Send Message

      



Date: 5/1/11 11:34 AM

It appears that Conso tried to purchase The McCall Company in 2000. The FTC filed for an injunction to stop it, arguing (basically) monopoly. It appears that the purchase was withdrawn after the FTC filed in federal court, however I cannot find anything that has happened since then. I think this purchase never ended up happening and the few places that show Conso as the owner are incorrect.

One interesting thing I did find in the FTC's complaint is that in 2000, Simplicity had a market share of 45% and McCall (all three brands together) had only 31.5%. Definitely not what I would have expected.

Erin

------
My sewing blog - www.gravamenofthestitch.com

mastdenman
star
mastdenman  Friend of PR
Intermediate
California USA
Member since 1/12/04
Posts: 6167
Send Message

      



Subject: Whats Up with Vogue and Butterick? Date: 5/1/11 12:26 PM

This article is a one paragraph blurb dated yesterday. I can't find anything else.

------
Marilyn

January 2009 to January 2010 81 yards out and 71yards in January 2010 to the present 106.7 yards out and 146.5 yards in. January 2011 to the present: 47 yards out and 69 yards in.

Padmé

Padmé
Member since 7/12/06
Posts: 1874
Send Message

      



In reply to Wino


Date: 5/1/11 12:42 PM

I may have to find someplace to wear one if it turns out well. But I thought I'd like to know what goes into making one and what styles look good on me. Maybe there is a hatmaker nearby that I don't know about and I can save some money if I pretty much know what would work for me.

I know several of Donna Reed's friends (the old Donna Reed show), made their hats so it was common in the 50's for ladies to give it a go.

Go to Page:
Please LOGIN or Join PatternReview

printable version Printable Version

* Advertising and soliciting is strictly prohibited on PatternReview.com. If you find a post which is not in agreement with our Terms and Conditions, please click on the Report Post button to report it. Patterns and Notions >> What's Up with Vogue and Butterick?

 
adv. search»
pattern | machine | member
        
Online Class
The Contemporary Couture Jacket
The Contemporary Couture Jacket

Class Details

Online Class
Serging Ahead with your 5 Thread Serger
Serging Ahead with your 5 Thread Serger

Class Details

Simplicity 9319

photo
by: bobbincat

Review
McCall's 5715

photo
by: sharondipi...

Review
Petite Plus Patterns Easy Wrap Dress

Petite Plus Patterns Easy Wrap Dress

More Info
Petite Plus Patterns Swing Coat

Petite Plus Patterns Swing Coat

More Info

Conditions of Use | Posting Guidelines | Privacy Policy | Shipping Rates | Returns & Refunds | Contact Us | About | New To PR | Advertising

Copyright © 2014 PatternReview.com® , OSATech, Inc. All rights reserved.