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The beginnings of Vogue Patterns
From humble beginnings...
juliette2
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juliette2
AUSTRALIA
Member since 6/18/03
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Date: 10/21/11 4:58 AM

I'm reading the autobiography of Edna Woolman Chase, "Always in Vogue". She was the editor of Vogue magazine from 1914 to 1952. She started work at the magazine in 1895 (addressing envelopes by hand in the circulation department) and worked there for nearly 60 years.

She describes the beginnings of the Vogue Pattern company:

"Vogue also carried patterns, a department that developed into a great branch of the business from a truly humble start.

"A woman named Rosa Payne one day strolled into the office and suggested they print a pattern she had made. The atmosphere was casual, the mood of the editors receptive, so they printed it.

"The reader snipped a coupon, mailed it along with 50 cents to Vogue and in due course received the pattern, hand-cut by Mrs Payne on her dining room table. At that time and for several years after I joined the staff the problem of pattern sizes was simple. There was one, and it was a thirty-six.

"I think I was not an unattractive young woman, and I longed to be as fashionable as the drawings in Vogue, but the chic, the prevailing, the only permissible bust measurement, the perfect thirty-six, I did not possess. No matter how many ruffles I pinned to my corset cover, I retained a childlike desperately unchic flatness."


-- Edited on 10/21/11 5:00 AM --

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It's a custom-made designer original. I made it myself.

a7yrstitch
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a7yrstitch  Friend of PR
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In reply to juliette2


Date: 10/21/11 7:56 AM

Thanks for sharing. This is going to the top of my read list.

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I have no idea what Apple thought I was saying so be a Peach and credit anything bizarre to auto correct.

Ann Smith
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Date: 10/22/11 2:17 PM

You remind me of the old days when I enjoyed seeing in Vogue magazine a page or two featuring garments made from Vogue patterns. That was always my favorite part of the magazine.

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