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Forum > Patterns and Notions > Plz help me remember a sewing magazine from the 1970s ( Moderated by Sharon1952)

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Plz help me remember a sewing magazine from the 1970s
sarasotagirl
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Date: 8/20/12 2:14 PM

I'm looking at my first ever Burda magazine and I'm being tortured by a memory. In the 1970s, my mother subscribed to a European magazine that had patterns, glossy and sometimes very exotic fashion spreads and -- IIRC -- offered the fabrics for purchase. The magazine copy was in several languages, including German and Italian. I remember the magazine as being oversized and perfect-bound, but I could be wrong. I don't think it was monthly. Alas, we didn't save any of them.

Does anyone recognize the magazine I'm talking about -- or was it all a hallucination? I'd love to have the name of it.

TIA!!
Sewshable1
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Date: 8/20/12 3:11 PM

Burda International had a finished look with a spine, patterns included, and very Fashion-magazine format, but i don't remember if they sold fabric or not.

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sarasotagirl
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In reply to Sewshable1

Date: 8/20/12 5:55 PM

Thank you ... your saying "Burda International" helped me to google a little more effectively.

I'm pretty sure now it was Elegance International, which I see now might not have had patterns in it (maybe I assumed), but DID have the fabrics you saw in the magazine. If anyone remembers more about this magazine, I'd love to know whether it did have patterns.
ChristineX
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Date: 8/21/12 1:58 AM

Are you thinking of Cadena? But I don't think they sell patterns, just fabric IIRC. I think it still sells, at $75 an issue (I think they are 4 times a year).


See Here for an example

Mahogany Stylist blogs about it

-- Edited on 8/21/12 2:05 AM --
Sewnforever
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Date: 8/21/12 3:12 AM

I think it was called Elegance. As well as the magazine you could purchase (at what was ENORMOUS expense for those days) a plush ring binder file containing all their fabrics. In a fit of newbie enthusiasm I sent off for it but then found Ithe fabrics were way above my budget
In the 1980's they had a shop in London full of their signature Chanel style tweed jackets, huge gold buttons and eye popping colourful separates.
Camerio
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In reply to sarasotagirl

Date: 8/21/12 8:40 AM

It was Elegance International. See mimisasiyouwish blog. She has photographs of a 1971 Elegance magazine.

I once bought one. It was about $200 for the membership alone. Wonderful fabrics available but very expensive.

sarasotagirl
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Date: 8/21/12 9:08 AM

Thank you, all! Yes, I remember it was expensive -- my mom's little daydreaming indulgence, since I don't think she ever bought any of the fabrics. But she did knock off some of the dresses.

BTW, the one mimisasyouwish has? I remember it ... I must have looked at it a million times ...
-- Edited on 8/21/12 9:10 AM --
Pamela R
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In reply to sarasotagirl

Date: 8/22/12 4:57 PM

Heck! I think I may still have one in my stash.
Now you have me looking!
I do remember both magazines.
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