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The Butterick $4.99 Sale ad
Clearly improving their marketing strategy
lakaribane
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lakaribane
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HAITI
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thumbsup 1 member likes this.



Date: 9/10/12 8:55 AM

This is not to recommend the sale (I think $4.99 is a deal if you can get a Desperately NeededWanted Pattern)


HOWEVER, I think this looks really good and attractive:



Posed like RTW and with the number on the side so you can recognize and find the pattern.

Very fashion spread-ish, don't you think?

I think I'm going to write to them to congratulate them on this initiative. We need more of this type of brand presentation.

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Fashion Maté, where I blog about what I (eventually) sew : http://fashionmate.blogspot.com
Addicted to Pinterest? Me too! : http://pinterest.com/lakaribane/

PattyE
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PattyE  Friend of PR
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Date: 9/10/12 9:00 AM

I agree with you. I just got this email this morning.

mhk3boys
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mhk3boys
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Date: 9/10/12 9:02 AM

I agree with you. Better than the off the wall poses! If I worked at Butterick I would really work the patterns by Gertie, they are awesome!

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Relax, don't get your elastic all twisted up in your waistband!
Hell hath no fury for the poor soul that sews an ill-fitting garment! Thank God for Surefitdesigns.com!

sewmodest
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sewmodest
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Date: 9/10/12 9:19 AM

Nice ad?

Yes but there is a problem all the patterns have the same number and it looks like none of the garments are of that pattern.

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http://farhanasews.blogspot.com/ my general sewing blog
http://ycmi.blogspot.com/ my learning to sew blog

RebeccaMarie
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RebeccaMarie  Friend of PR
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In reply to sewmodest <<
thumbsup 2 members like this.


Date: 9/10/12 10:21 AM

Pshhhhhhh...silly details.

That is pretty funny though. It reminds me of when I was working at a newspaper and someone forgot to replace the dummy text in the blurb at the top of a front page story. The whole town opened the paper that day to see "blurby here please please pleasy please". Ooops.

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Humor, DIY escapades, pop culture, kitsch and creative miscellany from a bipolar bureaucrat with a sewing machine, a bottle of prozac, and an occasionally loose grip on reality -- http://sewciopathic.com ... plus, stuff for sale(!) at sewciopathic.etsy.com.

lakaribane
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lakaribane
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In reply to RebeccaMarie <<


Date: 9/10/12 9:07 PM

Quote: RebeccaMarie
Pshhhhhhh...silly details.



That is pretty funny though. It reminds me of when I was working at a newspaper and someone forgot to replace the dummy text in the blurb at the top of a front page story. The whole town opened the paper that day to see "blurby here please please pleasy please". Ooops.

That is priceless.

I cannot forget the day the biggest newspaper added an extraneous accent to the then-president's name in the headline, read out loud it was too funny!

(They lost one of their older correctors a couple of months ago, though. Poor guy was done in by the crazy spelling and questionable grammar, no doubt)

------
Fashion Maté, where I blog about what I (eventually) sew : http://fashionmate.blogspot.com
Addicted to Pinterest? Me too! : http://pinterest.com/lakaribane/

lakaribane
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lakaribane
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In reply to sewmodest <<


Date: 9/10/12 9:08 PM

Quote: sewmodest
all the patterns have the same number and it looks like none of the garments are of that pattern.



Well, I know they read our boards so I hope the CORRECT numbers will be resent.

------
Fashion Maté, where I blog about what I (eventually) sew : http://fashionmate.blogspot.com
Addicted to Pinterest? Me too! : http://pinterest.com/lakaribane/

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