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Forum > Patterns and Notions > New Burda US edition in October 2013 ( Moderated by Sharon1952)

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New Burda US edition in October 2013
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grays08
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grays08  Friend of PR
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Date: 7/24/13 1:40 PM

So has anyone else seen or is concerned (like me) about Burda's new announcement that they are starting a US edition of their magazine starting in October 2013? Supposedly it will available first at newstands (at an estimated whopping price of $15) only but then will branch out to subscriptions. Sounds like it will be a slimmed down version somewhat (~30 patterns) and "will also feature beautiful editorial spreads, thorough sewing instructions for included Burda patterns, and full size pattern inserts for original Burda designs".

Does this concern anyone else? What does everyone think? I'm afraid I'm a bit in a panic mode as I'm worried this will not be up to the current quality level of the BurdaStyle I receive now. I have visions (right or wrong) of it being like the latest Burda Easy special edition magazine that came out this year (that was horrible IMO). I say this because it had exactly what Burda is touting here (pattern inserts, "thorough" sewing instructions, etc.).

Just curious what thoughts were, especially from those in the US that sew from Burda now. It might be based on the European magazine, but I am worried it will not be up to par. I love my Burdas! LOL! I sure hope I can still get the old one!

Elaray
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Elaray
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In reply to grays08 <<


Date: 7/24/13 2:02 PM

I'm worried, too. I hope subscribers have the option of keeping the same english language version we've been getting.

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clothingengineer
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Date: 7/24/13 2:08 PM

Part of the reason why I let my Burda subscription expire last year is I felt it was starting to get "dumbed down". My issues from 2006 were far more interesting and complex with lots of designs I've never seen anywhere else. It eventually shifted toward baggy, shapeless designs, and a lot of the interesting articles were replaced with those horrible crafting projects. If I want a design now I just buy the pattern PDF.

I heard they were looking to hire someone to write the new and improved instructions. I've also heard that the average age of their US online community was 29. So it could they decided they need less designs and more instructions or else they wouldn't survive in the US market. I suppose you could always order the German version from GLP if the American one proves to be a disappointment.

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Vintage Joan
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In reply to grays08 <<


Date: 7/24/13 2:31 PM

It sounds like it will be possible to continue to get the UK version by subscription (the current English-language Burdastyle = the UK version, it says).

Quote:
current BurdaStyle magazine subscribers who live in Canada or the US will continue receiving the UK edition until their subscriptions run out. This new US version of BurdaStyle magazine will run as a completely separate subscription once our subscription system is open.


(from the announcement page, HERE)

I like this. There's really nothing to worry about if it will still be possible to get the UK version.



-- Edited on 7/24/13 2:31 PM --

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grays08
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In reply to Vintage Joan <<
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Date: 7/24/13 4:04 PM

Good catch, I wasn't sure how exactly to take that phrasing at first. I'm hoping that they will still stream the UK version into the U.S once both are full force. It at least allows a glimmer of hope. I'm all for attracting more sewers to Burda, but I have to wonder if this new U.S. edition will help or just make things worse. I'm a little put off by their comment about more "editorial spreads", that could be bad or good depending on what that means. Right now they are kind of being vague as to the long term implications to U.S. subscribers.
-- Edited on 7/24/13 4:08 PM --

Elaray
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Date: 7/24/13 4:09 PM

Maybe I'll subscribe to both!

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Nancywin
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In reply to Elaray <<


Date: 7/24/13 6:37 PM

I haven't subscribed to Burda for almost 3 years now. Occassionally, I consider going back because I really do miss it even if I don't make anything from a particular issue. It will be interesting to see what the new version has to offer.

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Trust in the LORD with all your heart and lean not on your own understanding; in all your ways acknowledge him, and he will make your paths straight (Proverbs 3:5-6)

Andi
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Date: 7/24/13 7:17 PM

I suspect the news stands that will have this New mag will only be in big cities...my perception is that Burda thinks all of their customers are 28 years old and live in NYC. I think they have no clue, and i bet they don't read any of these comments! Maybe this will be the end of my almost 2 decades of BWOF

ChristineX
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Date: 7/24/13 9:34 PM

Ugh, they'd better not screw this up. The cost is almost going to double from what we currently pay. So it had better rock, or strangling will occur lol

Nancy K
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In reply to grays08 <<
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Date: 7/24/13 10:06 PM

More DIY? Heaven help us. They need to appeal to younger women to survive. At 63 I am certainly not their preferred customer. But, on the bright side maybe there will be no more Octoberfest or Carnival patterns.

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